In collaboration with University of Suffolk, this project redefined the traditional applicant welcome. Using advanced automation software, we created a fully customisable video template capable of generating personalised versions for each recipient.

The system dynamically integrated individual student names, course choices and tailored visual details, including personalised on-screen elements such as names on a coffee cup. The result was a hyper-personalised campaign delivered at scale, welcoming over a thousand applicants with content that felt individual rather than automated.